If You Cannot Fail, You Cannot Learn.

If You Cannot Fail, You Cannot Learn.

The Lesson Of The Mvp Is That Any Additional Work Beyond What Was Required To Start Learning Is Waste, No Matter How Important It Might Have Seemed At The Time.

At Imvu, The Cost Of Customer Acquisition Through Our Five-dollar-a-day Adwords Campaign Was Less Than Twenty-five Cents. Our Revenue From Those Same Customers Was More Than A Dollar.

Zero Invites Imagination, But Small Numbers Invite Questions About Whether Large Numbers Will Ever Materialize.

Progress In Manufacturing Is Measured By The Production Of High Quality Goods. The Unit Of Progress For Lean Startups Is Validated Learning-a Rigorous Method For Demonstrating Progress When One Is Embedded In The Soil Of Extreme Uncertainty.