If You Cannot Fail, You Cannot Learn.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

Vanity Metrics Are The Numbers You Want To Publish On Techcrunch To Make Your Competitors Feel Bad.

Start-ups Make So Many Mistakes That The Challenge To Identify The Root Cause Of A Failure Is Tough. But Believing In Your Own Plan Is Probably The Worst.

It Doesn't Matter If You Call It A Boom Or A Bubble. The Startup Business Moves In Cycles, And What Goes Up Will Eventually Come Down.

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.