By The Time That Product Is Ready

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

Entrepreneurship Is Not Really Building A Product, It's Not Having An Idea, It's Not Being In The Right Place At The Right Time. It's Fundamentally Company Building.

You Know How People Always Talk About How Vision Is The Key To Entrepreneurship And Perseverance And Really Seeing What Other People Don't See? We Can Actually Redeem A Fair Amount Of That Folk Wisdom.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

The Minimum Viable Product Is That Version Of A New Product Which Allows A Team To Collect The Maximum Amount Of Validated Learning About Customers With The Least Effort.