By The Time That Product Is Ready

The Attributes For Entrepreneurs Cut Both Ways. You Need The Ability To Ignore Inconvenient Facts And See The World As It Should Be And Not As It Is. This Inspires People To Take Huge Leaps Of Faith. But This Blindness To Facts Can Be A Liability, Too. The Characteristics That Help Entrepreneurs Succeed Can Also Lead To Their Failure.

The Biggest Start-up Successes - From Henry Ford To Bill Gates To Mark Zuckerberg - Were Pioneered By People From Solidly Middle-class Backgrounds. These Founders Were Not Wealthy When They Began. They Were Hungry For Success, But Knew They Had A Solid Support System To Fall Back On If They Failed.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.