This Is One Of The Most Important

Entrepreneurs Can't Forecast Accurately, Because They Are Trying Something Fundamentally New. So They Will Often Be Laughably Behind Plan - And On The Brink Of Success.

I Asked All Of Our Recruiters To Give Me All Resumes Of Prospective Employees With Their Name, Gender, Place Of Origin, And Age Blacked Out. This Simple Change Shocked Me, Because I Found Myself Interviewing Different-looking Candidates - Even Though I Was 100% Convinced That I Was Not Being Biased In My Resume Selection Process.

Products A Start-up Builds Are Really Experiments…learning About How To Build A Sustainable Business Is The Outcome Of Those Experiments [which Follow] A Three-step Process: Build, Measure, Learn.” “[a Startup Is] … An Organization Dedicated To Creating Something New Under Conditions Of Extreme Uncertainty.

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.

Reading Is Good, Action Is Better.