I Believe For The First Time In

Zero Invites Imagination, But Small Numbers Invite Questions About Whether Large Numbers Will Ever Materialize.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

If You Can’t Out Iterate Someone Who Is Trying To Copy You, You’re Toast Anyway.

When Steve Jobs And Steve Wozniak Created Apple Computer In A Garage In Palo Alto, It Heralded The Beginning Of The Pc Revolution That Ultimately Dealt A Death-blow To Dozens Of Older Companies.