Most Companies Are Busy Making Their Products

There Is No Greater Country On Earth For Entrepreneurship Than America. In Every Category, From The High-tech World Of Silicon Valley, Where I Live, To University R&d Labs, To Countless Main Street Small Business Owners, Americans Are Taking Risks, Embracing New Ideas And - Most Importantly - Creating Jobs.

The Way Forward Is To Learn To See Every Startup In Any Industry As A Grand Experiment.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

Most Companies Are Busy Making Their Products Worse, Not Better. Updating Is Almost Always A Disaster.

If You Cannot Fail, You Cannot Learn.