Most Companies Are Busy Making Their Products

The Lean Startup Method Is Not About Cost, It Is About Speed.

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.

If Your Goal Is To Make Money, Becoming An Entrepreneur Is A Sucker's Bet. Sure, Some Entrepreneurs Make A Lot Of Money, But If You Calculate The Amount Of Stress-inducing Work And Time It Takes And Multiply That By The Low Likelihood Of Success And Eventual Payoff, It Is Not A Great Way To Get Rich.

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.