If You Don't Know Who Your Customer

The Lean Startup Has Evolved Into A Movement That Is Having A Significant Impact On How Companies Are Built, Funded And Scaled.

Nowadays People Talk About Paypal's Founders As Prescient Geniuses Who Would Inevitably Change The World. It Was, However, Not So Obvious That Paypal Would Taste Its First Major Success By Helping People Sell Beanie Babies On Ebay. But They Had A Vision, A Hope, And The Perseverance To Try Multiple Iterations Until They Got It Right.

Our Educational System Is Not Preparing People For The 21st Century. Failure Is An Essential Part Of Entrepreneurship. If You Work Hard, You Can Get An 'a' Pretty Much Guaranteed, But In Entrepreneurship, That's Not How It Works.

Using The Lean Startup Approach, Companies Can Create Order Not Chaos By Providing Tools To Test A Vision Continuously.

Start-ups Make So Many Mistakes That The Challenge To Identify The Root Cause Of A Failure Is Tough. But Believing In Your Own Plan Is Probably The Worst.