Better To Have Bad News That's True

At Imvu, The Cost Of Customer Acquisition Through Our Five-dollar-a-day Adwords Campaign Was Less Than Twenty-five Cents. Our Revenue From Those Same Customers Was More Than A Dollar.

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty

In My First Start-up, I Had An Initial Advertising Budget Of $5 Per Day Total. That Would Buy Us 100 Clicks Per Day. At $5 Per Day, Marketing People Scoffed And Said That Is Too Small To Matter. But If You Think About It, To An Engineer, 100 Real Humans Everyday Giving Your Product A Try Means You Can Really Start Improving.

Nowadays People Talk About Paypal's Founders As Prescient Geniuses Who Would Inevitably Change The World. It Was, However, Not So Obvious That Paypal Would Taste Its First Major Success By Helping People Sell Beanie Babies On Ebay. But They Had A Vision, A Hope, And The Perseverance To Try Multiple Iterations Until They Got It Right.

Meritocracy Is A Good Thing. Whenever Possibly, People Should Be Judged Based On Their Work And Results, Not Superficial Qualities.