Better To Have Bad News That's True

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

The Only Person Who Can Put You Out Of Business, In The Early Days, Is Yourself.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

The Goal Of Every Startup Experiment Is To Discover How To Build A Sustainable Business Around That Vision.

What If We Found Ourselves Building Something That Nobody Wanted? In That Case What Did It Matter If We Did It On Time And On Budget?