At Imvu, The Cost Of Customer Acquisition

Science And Vision Are Not Opposites Or Even At Odds. They Need Each Other. I Sometimes Hear Other Startup Folks Say Something Along The Lines Of: 'if Entrepreneurship Was A Science, Then Anyone Could Do It.' I'd Like To Point Out That Even Science Is A Science, And Still Very Few People Can Do It, Let Alone Do It Well.

Lean Thinking Defines Value As Providing Benefit To The Customer; Anything Else Is Waste.

There Is Much That Public Policy Can Do To Support American Entrepreneurs. Health Insurance Reform Will Make It Easier For Entrepreneurs To Take A Chance On A New Business Without Putting Their Family's Health At Risk. Tort Reform Will Make It Easier To Take Prudent Risks On New Products In A Number Of Sectors.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

The Goal Of Every Startup Experiment Is To Discover How To Build A Sustainable Business Around That Vision.