The Lean Startup Method Is Not About

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

Except In Very Narrow Cases, Where There's Breakthrough Science That Needs Patent Production, Worrying About Competitors Is A Waste Of Time. If You Can't Out Iterate Someone Who Is Trying To Copy You, You're Toast Anyway.

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.