New Customers Come From The Action Of

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.

If The Plan Is To See What Happens, A Team Is Guaranteed To Succeed - At Seeing What Happens - But Won't Necessarily Gain Validated Learning - If You Cannot Fail, You Cannot Learn.

The Goal Of Every Startup Experiment Is To Discover How To Build A Sustainable Business Around That Vision.

Sustainable Growth Is Characterized By One Simple Rule: New Customers Come From The Actions Of Past Customers.