It Doesn't Matter If You Call It

In My First Start-up, I Had An Initial Advertising Budget Of $5 Per Day Total. That Would Buy Us 100 Clicks Per Day. At $5 Per Day, Marketing People Scoffed And Said That Is Too Small To Matter. But If You Think About It, To An Engineer, 100 Real Humans Everyday Giving Your Product A Try Means You Can Really Start Improving.

There Is Much That Public Policy Can Do To Support American Entrepreneurs. Health Insurance Reform Will Make It Easier For Entrepreneurs To Take A Chance On A New Business Without Putting Their Family's Health At Risk. Tort Reform Will Make It Easier To Take Prudent Risks On New Products In A Number Of Sectors.

Entrepreneurs Can't Forecast Accurately, Because They Are Trying Something Fundamentally New. So They Will Often Be Laughably Behind Plan - And On The Brink Of Success.

A Pivot Is A Change In Strategy Without A Change In Vision.

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.