Too Many Ads That Try Not To

A Good Ad Which Is Not Run Never Produces Sales.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.