I Believe That Superior Creative Work Always

Products Are Made In The Factory, But Brands Are Created In The Mind.

I Think A Smart Woman Can Sell The Average Man Anything.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.