Make It Simple. Make It Memorable. Make

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.