Don't Tell People How Good You Make

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.