I Am One Who Believes That One

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

I Regard A Great Ad As The Most Beautiful Thing In The World.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.