Keep It Simple. Let's Do The Obvious

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

Friction Makes Sparks And Sparks Start Creative Conflagrations.

I Regard A Great Ad As The Most Beautiful Thing In The World.