A Good Ad Which Is Not Run

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Plan The Sale When You Plan The Ad

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.