Plan The Sale When You Plan The

There Is No Such Thing As A Permanent Advertising Success.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

Products Are Made In The Factory, But Brands Are Created In The Mind.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.