Plan The Sale When You Plan The

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.