Products Are Made In The Factory, But

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.