The Greatest Thing To Be Achieved In

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.