Let's Gear Our Advertising To Sell Goods,

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.