If You Don't Get Noticed, You Don't

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Plan The Sale When You Plan The Ad