Steep Yourself In Your Subject, Work Like

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

A Good Ad Which Is Not Run Never Produces Sales.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.