I Am Often Asked How I Got

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

There Is No Such Thing As A Permanent Advertising Success.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.