Regardless Of The Moral Issue, Dishonesty In

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.