What Helps People, Helps Business.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

I Regard A Great Ad As The Most Beautiful Thing In The World.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.