What Helps People, Helps Business.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Think A Smart Woman Can Sell The Average Man Anything.

There Is No Such Thing As A Permanent Advertising Success.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'