What Helps People, Helps Business.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable