What Helps People, Helps Business.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

A Good Ad Which Is Not Run Never Produces Sales.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

I Think A Smart Woman Can Sell The Average Man Anything.