There Is No Rivalry Between Google And

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

Human Nature Is Not Amenable To Prediction Based On The Trends Or Tendencies Prevailing At The Time. It Is Amenable To Startling Creativity Of The Kind Practiced By Great Artists, Directors, Writers, Musicians, Actors, Who Know How To Touch A Chord In Humans Everywhere.

All Media Owners Want To Attract Advertising Revenue. Google Is No Different.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.