Advertising Holding Companies Used To Boast About

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

Politics Is Its Own World. It Is A Court And If The King's Eye Lights On You, You Are A Powerful Figure. If The King's Eye Wanders Elsewhere, You Are Out, Whatever Your Title.

Sibling Relationships Are Complicated. All Family Relationships Are. Look At Hamlet.