My Mother Was Very Protective Of Her

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

Politics Is Not A World For The Squeamish Or Fainthearted.

Poetry Can't Cure Cancer, But It Can Save Your Life Until You Die.

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.