Advertising Must Respect The Intelligence Of Its

Simplicity Is The Outcome Of Technical Subtlety; It Is The Goal, Not The Starting Point.

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.

Politics Is Not A World For The Squeamish Or Fainthearted.

There Is No Rivalry Between Google And Traditional Advertising.