Speaking Up For America Has Become A

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

I'm Instinctively A Conservative.

It's My View That Human Dignity - An Attribute Which For Years Has Been Taken By The Left In British Politics - Resides In Fact In Tory Values Of Independence, Individuality And Self Determination.

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.