I Don’t Have To Win. I Just

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

All Media Owners Want To Attract Advertising Revenue. Google Is No Different.

If You Can’t Reduce Your Argument To A Few Crisp Words And Phrases, There’s Something Wrong With Your Argument.

It's My View That Human Dignity - An Attribute Which For Years Has Been Taken By The Left In British Politics - Resides In Fact In Tory Values Of Independence, Individuality And Self Determination.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.