Advertising At Its Worst Will Be Killed

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

America Was Born Out Of A Desire For Self-determination, A Longing For The Human Dignity That Only Independence Can Bring.

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.

Everyone Wants To Be Immortal. Few Are. Margaret Thatcher Is. Why? Because Her Values Are Timeless, Eternal. Tap Anyone On The Shoulder Anywhere In The World, And Ask What Mrs Thatcher Believed In, And They Will Tell You. They Can Give A Clear Answer To What She 'stood For.