The Tories Win Elections When They Lead

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

It's My View That Human Dignity - An Attribute Which For Years Has Been Taken By The Left In British Politics - Resides In Fact In Tory Values Of Independence, Individuality And Self Determination.

Politics Is Not A World For The Squeamish Or Fainthearted.

I Don’t Have To Win. I Just Have To Make You Lose.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.