Politics Is Not A World For The

There Is No Rivalry Between Google And Traditional Advertising.

America's Critics Can Be Heard Everywhere. It Is Too Much In Love With Money - Worshipping The God Of The Marketplace, The Golden Calf. It Has Too Much Money, Seven Of The Top 10 Banks, Eight Of The Top 10 Companies Etc. It Is Too Stingy, Giving Away Less Of Its Wealth Than Other Countries. It Is Vulgar, A Rich Barbarian.

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.