The Great Discoveries Are Usually Obvious.

We Must Define Quality As Conformance To Specifications If We Are To Manage It.

When You're Out Of Quality, You're Out Of Business.

Problems Breed Problems, And The Lack Of A Disciplined Method Of Openly Attacking Them Breeds More Problems.

The Cost Of Quality Is The Expense Of Doing Things Wrong.

Quality Is Such An Attractive Banner That Sometimes We Think We Can Get Away With Just Waving It, Without Doing The Hard Work Necessary To Achieve It.