Research Can Trap You Into The Past.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

Word Of Mouth Is The Best Medium Of All.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.