Nobody Counts The Number Of Ads You

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

I Warn You Against Believing That Advertising Is A Science.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.