It's Not Just What You Say That

In Communications, Familiarity Breeds Apathy.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

Today's Smartest Advertising Style Is Tomorrow's Corn.