Let Us Prove To The World That

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Persuasion Is Not A Science But An Art

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

Imitation Can Be Commercial Suicide.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.