Advertising Is Fundamentally Persuasion And Persuasion Happens

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

Word Of Mouth Is The Best Medium Of All.