The Heart Of Creativity Is Discipline.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

Persuasion Is Not A Science But An Art

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

The Difference Between The Forgettable And The Enduring Is Artistry.