Imitation Can Be Commercial Suicide.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

Today's Smartest Advertising Style Is Tomorrow's Corn.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.