Imitation Can Be Commercial Suicide.

Creativity Is The Most Practical Thing A Businessman Can Employ.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Persuasion Is Not A Science But An Art

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.