In Communications, Familiarity Breeds Apathy.

Imitation Can Be Commercial Suicide.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Don't Confuse Good Taste With The Absence Of Taste.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.