In Communications, Familiarity Breeds Apathy.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

The Most Powerful Element In Advertising Is The Truth.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.