Advertising Is The Art Of Persuasion.

Persuasion Is Not A Science But An Art

Those Who Are Going To Be In Business Tomorrow Are Those Who Understand That The Future, As Always, Belongs To The Brave.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Research Can Trap You Into The Past.