Advertising Is The Art Of Persuasion.

In Advertising, Not To Be Different Is Virtually Suicidal.

Nothing Is So Powerful As An Insight Into Human Nature... What Compulsions Drive A Man, What Instincts Dominate His Action. If You Know These Things Abut A Person, You Can Touch Him At The Core Of His Being.

Our Job Is To Bring The Dead Facts To Life.

Don't Confuse Good Taste With The Absence Of Taste.

The Heart Of Creativity Is Discipline.