Adapt Your Techniques To An Idea, Not

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

The Heart Of Creativity Is Discipline.

Imitation Can Be Commercial Suicide.