Persuasion Is Not A Science But An

Today's Smartest Advertising Style Is Tomorrow's Corn.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

Creativity Is The Most Practical Thing A Businessman Can Employ.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.