Persuasion Is Not A Science But An

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

Persuasion Is Not A Science But An Art

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

The Most Powerful Element In Advertising Is The Truth.