Persuasion Is Not A Science But An

In Communications, Familiarity Breeds Apathy.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

A Principle Isn't A Principle Until It Costs You Something.