A Great Ad Campaign Will Make A

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

The Most Powerful Element In Advertising Is The Truth.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

The Truth Isn't The Truth Until People Believe You, And They Can't Believe You If They Don't Know What You're Saying, And They Can't Know What You're Saying If They Don't Listen To You, And They Won't Listen To You If You're Not Interesting, And You Won't Be Interesting Unless You Say Things Imaginatively, Originally, Freshly.