I Warn You Against Believing That Advertising

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

In Communications, Familiarity Breeds Apathy.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.